Hawthorne Effect

In between 1924 and 1932, experiments were conducted in a factory to study the effect of parameters like illumination, work breaks, work day length and salary / incentives on productivity. When illumination was increased for a test group the productivity increased. However when the illumination was decreased the productivity did not go down. The researchers concluded that the change of productivity was because the operators in the test group felt motivated that they were being 'special' and that Management was 'interested' in their work.

http://en.wikipedia.org/wiki/Hawthorne_effect

You can see the above link in Wikipedia to know more.

I came across an interesting experiment, have a look, it is a six minute video on youtube.

http://www.youtube.com/watch?v=b_YAJtJmPLE

When people crossing the road were informed that jaywalking was not the right thing, a good number of people avoided it. It is a good experiment worth spending your six minutes on.

The larger concept is that people need to be told and retold what they are supposed to do. And, they need to know that their performance is being monitored. Just doing this will ensure that a good majority of employees will adhere to the processes in the short term at least. Even if we have it in our SOPs we need to keep re enforcing the message to the process owners / process executioners again and again. They need to be told that it is important that they follow the process. With 80% of your employees or subordinates getting in line, your job will be reduced to monitoring the remaining 20%.

Over a long term of course this may not work. A house with a sign "Beware Dangerous Dog" will surely keep away people for a while. But, if a bark is never heard, I am sure there will be people who will take a chance. For long term process adherence, we actually need to incentivise individuals according to the degree to which processes are being followed by them.